Behind the fancy job titles, the awards, the TV appearances, and the $1 billion-dollar-business that her company's service brands do each year, Dina Dwyer-Owens equates all of her success to rooting for the good guys. The self-described head cheerleader for ethics in business and life having and living by a proven Code of Values has made the famous author and international speaker a voice of reason in a world in search of direction. 

Values, Inc. invites a movement to live right and do right in business and in life for a world in need of direction. That direction shouldn't just be framed and hung on a wall. Put those values into action, bring those values to life, take a stand and make a difference. The rewards are too great to ignore.

To match the book description, the author expressed the desire to have the cover feel optimistic and hopeful - something to project the "new leaf" she desired for companies and organizations everywhere.

The author had a pretty specific idea in mind from the first brainstorming session with the sunrise idea. I then incorporated various city skylines, but finally decided upon the loosely illustrated skyline branded in The Dwyer Group's yellow and blue Pantone swatches - symbolizing the origin of this compay’s corporate values revolution.