The Little Mermaid Live at the Hollywood Bowl in California blew up social media as a unique and extraordinarily entertaining event. Actors and artists such as Sara Bareilles, Rebel Wilson, John Stamos and even the original voice of the Little Mermaid herself, Jodi Benson were featured playing characters from Disney's beloved, classic, animated film. With A-List celebrities such as Kourtney Kardashian, the cast from Pitch Perfect, Paula Abdul and many more that attended the performance, the show was a hit both at the event and on social media.
One such Instagram post features Greer Grammer, who plays Lissa on MTV's Awkward, posing in front of the lane boards I had the privilege of designing.
Contemporary Productions was in charge of providing equipment, staging and graphics for the various photo opportunities and also the production of the VIP After Party for various cast members and invited guests. Disney provided the character art and I was given the direction to create something youthful featuring the characters and the tagline: "Hollywood Fish Bowl." The lane boards completed the series of feature images and signage that contributed to the theme enhancement.
I also developed the signage for the photo opportunities in the shape of a seashell featuring the provided artwork from Disney. Other parts of my duties for successfully executing this event were helping to shape and size the backdrops for the photo opportunities and working with printers and account managers to make sure the files were print ready and up to standards for optimal quality.