Best Lent Ever is an email program that delivers spiritual enrichment daily through various types of email content. I worked together with our communications design team to come up with the visual branding and diversify it into many different elements and materials for this campaign.
This program was incredibly successful in 2015, reaching 250,000 subscribers. In 2016, the total number of subscribers has doubled and reached around 500,000.
The program is re-branded every year to keep the experience fresh, however the overall layout of the blog, program and emails all stays the same.